Understanding SEO starts by setting the right expectations. When I get SEO services requests, clients often ask me to help them rank on the first page of Google in a week. I smile as I know that SEO is not a race, rather it’s a journey. SEO takes time, hard work and consistency. Now when … Continue reading Understanding SEO – What it is & how it works
Category: SEO Basics
Auditing Your Site – What To Look For
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Build Authority, Improve UX and Quality Score
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Search Engine Ranking Factors – 4 Founding Pillars
Previously on Cracking the SEO code, we covered the basic groundwork and expectations about SEO. Let's now delve deeper into search engine ranking factors to watch for. How does Google decide what results matter the most? There are 200+ factors and very often the search algorithm is updated with new factors. What hasn't changed much … Continue reading Search Engine Ranking Factors – 4 Founding Pillars
Arming Yourself With the Right SEO Tools
We are not talking about a dollar amount and sadly, I did not win the lottery. 313,000,000. That's the number of results that shows up on Google when you search for SEO tools (as of today). No wonder why so many business owners are afraid of SEO. It can feel overwhelming and I know the … Continue reading Arming Yourself With the Right SEO Tools