Cracking the SEO Code
Hi there! I am Diena Diallo, a Web Design and Digital Marketing Consultant. After freelancing on an off on SEO (search engine optimization projects), I have decided to embark on an experiment: Cracking the SEO Code.
If you are a business owner or a marketer, you know that SEO is crucial to the bottom line. Unfortunately quite often, folks do not know where to start. They feel intimidated by all the technical terms and all the SEO noise online. So to help out, I am going to filter through all the noise and tell you what you need to know. What matters. What doesn’t? And I will not only tell you but show you as well.
How? Well, I have created this website from scratch so we will use it as a testing ground. We will test all of the current best practices to see what works and what doesn’t. And given that there is a lot to cover, I have organized this guide in the following sections:
- Understanding SEO and Setting the Right Expectations
- Arming Yourself With the Right SEO Tools
- Keywords & Content Building Strategy
- Auditing & Optimizing Your Site to Build Authority, Improve UX and Quality Score
- Going Beyond on-Page SEO – What Matters, What Doesn’t
- Leveraging Analytics For Success
Note: While I will do my best to follow this outline, this is tentative. As SEO best practices are updated often, we will follow the trends rather than the outline.
—————————————————————————————————————-If you have made it here, it means you are interested. So please, by all means, join me on this journey! I promise, we will definitely learn a lot. Subscribe to my blog, follow me/connect on LinkedIn or Twitter to stay up to date with my progress.